For audiences tuning into BBC’s megahit Strictly Come Dancing, they would be ideal in presuming that its stars need to be making a hefty fortune.
Whether it be the vigorous hours of training, or being an on-screen fixture for weeks on end, the program’s expert dancers have assisted make the series a captivating watch throughout the autumn months.
However, while it has been assumed that Strictly experts need to earn a quite cent, and years of success, through their time on the program, for a lot of it’s an entirely different story.
Pros who have bid goodbye to the Strictly dancefloor in the last few years have actually shared their battles with piling financial obligations and cash woes, with some even dealing with the possibility of losing their homes.
Recently, Ben Cohen and Kristina Rihanoff become the most recent stars to be struck by the notorious ‘Strictly curse’ after their 12-year romance ended in heartbreak. MailOnline then exposed it was the extreme financial difficulties they had recently experienced are thought to have actually lagged their split.
MailOnline peels back the shine behind Strictly stars’ incomes to expose the fact about how for many, the cash stops as quickly as the ballroom lights go dark …
Kristina Rihanoff
How Strictly’s popular dancers have actually wound up in financial obligation – as Kristina Rihanoff’s monetary troubles are blamed for split from Ben Cohen (visualized on the program in 2013)
Kristina previously appeared on Strictly as a professional from 2008 to 2015, making headlines when she started a romance with her star partner Ben Cohen.
However, in 2015, the couple shared fears that they might lose their home after being struck by money woes, with Ben laying bare their financial concerns in court.
The level of the couple’s battles were laid bare in uncommon situations – throughout a court appearance last September when Kristina, 47, was caught driving without insurance.
Giving proof during the case, England World Cup winning rugby star Ben, 46, admitted he had bungled the handling of their cars and truck insurance plan and informed how he was ‘battling to save his relationship and home’.
A buddy of the couple told the Mail he said: ‘The previous six months have been hell for them and it has actually torn the love they had apart. For the sake of their household, they have actually chosen to go forward as different people.
‘Those near to them who understand them as a couple had actually hoped they would have the ability to work things out but for now it’s over and it looks like there’s no going back.’
The couple were entrusted crippling financial obligations after they tilled every cent they had into a yoga studio which plunged into crisis throughout the Covid pandemic.
In a tortuously frank admission Ben told the court: ‘I get up every day and I fight not to lose whatever – to lose my vehicles and my home and my relationship. I’m so overdrawn.’
Last year the couple shared fears that they could lose their home after being hit by cash troubles, with Ben laying bare their financial concerns in court (envisioned in 2021)
When questioned about the strains on his and Kristina’s relationship, he stated: ‘We’re still cohabiting. We remain in it economically.
‘We’re in organization together so the issue is that we opened the business before Covid and we got the worst intensities of it and in all honestly this is simply another issue for me to deal with.
‘I’ve got charge card that are overdrawn. I’m overdrawn in both accounts. We have got a service debt because of Covid. It’s simply another problem.’

The company was noted to be compulsorily struck off on December 27, 2022, however the action was suspended 9 days later on and stopped on April 28, 2023.
Records also reveal that a food services company called Soo Greens Ltd which is 100 per cent owned by Soo Yoga Group Ltd was effectively ₤ 6,633 in the red, taking into account future liabilities, in its last represent the period ending on July 31, 2020.
The company’s accounts for the year ending in July 2021 have still not been submitted and are now almost 29 months overdue.
Another company called Soo Purple Mountain Ltd which is likewise owned by the Soo Yoga Group, was set up in December 2021 and dissolved by a voluntary strike off in February this year without ever submitting accounts.
A 4th business called Soo Group Ltd which was half owned by Cohen and half owned by three other individuals was also incorporated and voluntarily struck off on the same dates.
A 5th company called Yoga Wellbeing which is 100 percent owned by Rihanoff was ₤ 5,041 in the red, considering future liabilities, at the end of July 2020. Its accounts are likewise almost 29 months overdue, according to Companies House records.
AJ Pritchard
AJ initially rose to popularity as a participant on Strictly Come Dancing from 2016 to 2019, leaving the show just months before the Covid pandemic (visualized with Saffron Barker in 2019)
But AJ has because clarify the cash woes some Strictly stars can face, and shared that he was plunged into financial obligation when his dance trip was cancelled in 2020
AJ initially increased to fame as an entrant on Strictly Come Dancing from 2016 to 2019, leaving the program simply months before the Covid pandemic.
While the star had formerly hoped to start a brand-new age of dance success by leaving the show, the pandemic required him to cancel his organized dance tour, plunging himself and sibling Curtis into financial obligation.
Talking to MailOnline, AJ clarified the cash problems some Strictly stars can face after leaving the program.
He stated: ‘We had a business where we were running our own trip and the trip was interrupted. We paid all of our dancers since, personally, I seemed like that was the best thing to do. We ended up with a VAT expense which came out of our own pocket.
‘We didn’t make money, myself or Curtis, however we paid all of our dancers. It’s a hard decision to be made, however that’s what it is when you are running your own company.
‘They definitely did appreciate it. I perhaps didn’t value the financial obligation that I was left in but, hey, it’s a choice that was made.’
AJ stated it is hard when a great deal of his friends believe he’s a ‘millionaire’ after starring on Strictly, nevertheless, he explained that after they paid their taxes and VAT, the figure he earns is no place near that.
The dancer said: ‘I think a lot of individuals expect you to go on to Strictly or Love Island and quickly be a millionaire. Once you have actually paid your tax and your VAT, and if you’re a limited company, that’s not even close.
‘I think transparency is a positive thing in this day and age, but most individuals don’t really wish to discuss their financial resources.
‘And I believe people are captivated by money. People love to see numbers and enjoy to see great things, and a great deal of times you require to live within your own means.’
After leaving programs such as Strictly and Love Island, Curtis and AJ were thrown into a number of big cash deals and AJ states some people have no idea how to handle that type of amount of money.
Former I’m A Celebrity star AJ revealed he and Curtis ‘desire to make a difference’ and have actually set up ‘using our own money’ a monetary investment company called FINT to help to ‘inform’ individuals.
AJ became very open about how in some cases the TV reservations and photoshoots can suddenly stop and stars need to discover how to ‘adapt’ their profession.
AJ said it is hard when a great deal of his buddies believe he’s a ‘millionaire’ after starring on Strictly, as after they paid their taxes and VAT, the figure he makes is nowhere near that
He continued: ‘It’s actually tough I believe in our market, the home entertainment industry and a lot of other industries today due to the fact that a lot of individuals are being laid off. It does use your mental health if you don’t have that next task.
‘Myself and Curtis have invested money, from my extremely first salary on Strictly I’ve always had that money invested into different portfolios. Therefore, if I didn’t work in 6 months time, I do have cash there that I can make use of if I require it.
‘And at the end of the day, there are always tasks out there. It’s simply often needing to change what it is you think you are going to do and adjust a little bit. Adapting is tough but you do have to adjust in some cases.
‘It’s important that people enter into these big shows that they’re delighting in but they have an occupation behind them like myself and Curt. We’re both dancers, we can go all over the world and teach.’
Every day, people are dealing with the expense of living crisis and AJ admitted he is no various and is frequently snapped back into the ‘genuine world’ as he’s seen the significant boost in daily products.
He explained: ‘Every single day I’m reminded truth. I brought up at the fuel pump today and the diesel was 10p more pricey due to choices that have actually been made much higher up than my income. That’s the genuine world.

‘I resembled, ‘What 10p more expensive from yesterday to today’, like that’s crazy. I think individuals forget, the expense of living and inflation’s increased.
‘Even when inflation comes down, it doesn’t indicate that it returns to what it was. Life is going to be difficult for a great deal of people this year and I do not think it’s going to get any simpler.’
Robin Windsor
Despite pulling in a remarkable ₤ 100,000 as a star of Strictly, Robin Windsor unfortunately passed away with just ₤ 879 in his business’s company account
Despite pulling in a remarkable ₤ 100,000 as a star of Strictly, Robin Windsor unfortunately passed away with simply ₤ 879 in his business’s business account.
The dancer was found dead in a London hotel in February last year, and in the wake of his passing it was exposed his company had not traded for a long time and according to Companies House Records was dealing with an ‘active proposal’ to be struck off.
The company Happy Feet Creative Limited was owed almost ₤ 5,000 the last time it filed accounts, however owed financial institutions ₤ 15,000, meaning it was ₤ 8,350 in the red.
At the height of his star in 2015 and 2016 he held more than ₤ 23,000 in the business and advanced himself ₤ 35,000 from the business, which was repaid.
The business had directed revenues from a ‘broad variety of contracts to supply carrying out arts services within the media industry’, documentation stated.
In the months prior to his death, Robin had actually been working on a Fred Olsen Cruise – alongside fellow Strictly expert Gordana Grandosek Whiddon – and published pictures of himself when the boat docked in South Africa.
Robin previously informed how he was paid ₤ 100,000 a year throughout his time on Strictly which pertained to an end after the 12th series in 2014.
The dancer was found dead in a London hotel in February, and in the wake of his passing it was exposed his firm had not traded for some time (imagined on the program in 2013)
He also remembered one time he earned ‘silly money’, telling This Is Money: ‘My dance partner and I were once paid ₤ 10,000 each to remain in a high-end resort in Mauritius for a week and dance the cha-cha-cha at an occasion. Our dance lasted two minutes.’
He kept in mind in September 2022 that the ‘finest’ year of his financial life was 2010, ‘my first year on Strictly Come Dancing’.
He said: ‘Suddenly, I was earning money I had only dreamt about. I probably made about ₤ 100,000 that year – not simply from Strictly but from work off the back of the program such as the trip and private efficiencies.
‘When you’re on prime-time TV, everyone wants a little slice of you.’
Discussing his Strictly exit, Robin stated he ended up being so ‘bitter’ about not being enabled to return that he could not bear to view it, and he went into a ‘constant decrease’ after leaving the show.
Graziano Di Prima
Graziano was dramatically sacked by managers in 2015 following claims of gross misbehavior towards his previous celebrity partner Zara McDermott
Following his departure from the show, Graziano attempted to cash on his appearances on the program, with personalised video messages on Cameo
Graziano was once thought about a preferred amongst Strictly fans, however in 2015 he was drastically sacked by managers following claims of gross misbehavior towards his former celeb partner Zara McDermott.
The dancer later on validated and regretted his actions versus Zara.
Addressing his exit from the program, a ‘ravaged’ Di Prima composed on Instagram: ‘I deeply are sorry for the events that caused my departure from Strictly.
Strictly Come Dancing rich list: The professional dancers waltzing all the way to the bank after making MILLIONS thanks to the show
‘My intense passion and decision to win might have impacted my training program.
‘While appreciating the BBC HR process, I acknowledge it’s only best for the sake of the program that I step away. I am saddened that I wasn’t allowed to use a quote to the online newspaper article, and I take on board the sensitivity of the circumstance.
‘There’s more to this story that I am not able to talk about at this time, but I am devoted to being strong for my family and friends. I wish the Strictly family absolutely nothing however success in the future.’
Following his departure from the show, Graziano attempted to cash on his looks on the program, with personalised video messages on Cameo.
The dancer charged $100 (₤ 78) for a video message, and continued to describe himself as a ‘professional dancer on Strictly’ on his profile.
And the stars who have cashed in on their Strictly success …
Oti Mabuse
For lots of fans, Oti is considered among Strictly’s most successful exports, with the dancer crowned series champion for two years in a row, in 2019 and 2020
Ever since, she has actually looked like a judge on Dancing On Ice, and also made a reported ₤ 200,000 charge for her stint on I’m A Star Get Me Out Of Here! in 2015
For numerous fans, Oti is thought about one of Strictly’s most effective exports, with the dancer crowned series champ for two years in a row, in 2019 and 2020.
The dancer was reported to be on a ₤ 410,000 income before she left the program in 2022, and because her exit has actually amassed a substantial fortune with a string of successful TV gigs.
Ever since, she has actually looked like a judge on Dancing On Ice, and was likewise a panellist on The Masked Dancer, and BBC’s The best Dancer, adding to a rumoured fortune of more than ₤ 1.4 million.
Before signing up with the Strictly lineup, Oti also worked as a professional dancer on Strictly’s German equivalent, Let’s Dance.

Oti is listed as a director of Pure Mabuse Limited, which she established with her partner Marius Iepure, which was set up in February 2017, and has actually listed possessions of ₤ 510,953, according to its newest accounts.
In 2022, Oti also signed a big-money deal to team up with Bravissimo on a ‘confidence boosting’ underwear variety, and she and spouse Marius likewise share a ₤ 590,000 London mansion.
Between them, Oti and Marius hold ₤ 750,000 of assets in four personal business, which they co-own. consisting of the property company, Lionshead, which notched up ₤ 110,582 in assets since in 2015.
And Oti has only added to her fortune in recent months by appearing on I’m A Star Get Me Out Of Here! where she was reportedly paid a ₤ 200,000 charge.
Kevin Clifton
Kevin Clifton was crowned Strictly champion in 2018 with Stacey Dooley, and after leaving the show in 2020, has cashed in with a string of stage roles
However, the dancer has formerly shared that it hasn’t constantly been easy, revealing in 2019 that he utilized to sleep in his vehicle while trying to kickstart his carrying out profession
Since leaving Strictly in 2020, Kevin Clifton has taken to the phase, carrying out in Strictly Ballroom, Rock of Ages and War of the Worlds.
His firm Supreme Dance stated ₤ 104,993 in its latest assets with ₤ 42,234 remaining after bills.
However, the dancer has actually formerly shared that it hasn’t always been easy, revealing in 2019 that he utilized to oversleep his vehicle while trying to kickstart his performing career, while juggling it with an office task.
Speaking on his podcast The Kevin Clifton Show, he said: ‘If there’s no one there, I’ll oversleep my automobile and then I can pay for 2 of my dance lessons tomorrow.
‘I spent loads of time sleeping in my automobile – essentially living out of my cars and truck – and having no work. It’s not all glamour. People believe we live these simple, showbiz, attractive lives and it’s not like that.
‘There’s been times where I was just getting fired from task after job – typical workplace tasks, just trying to sustain my dancer profession.
‘I was essentially searching in my wallet going, I have actually just been fired from another job. I’ve got 4 lessons tomorrow; I currently can’t pay for two of them.
‘I’m going to need to blag it with the teacher and say,” Oh, there’s been a problem at the bank. I’m going to need to offer you the cash on my next lesson.” James and Ola Jordan
Business: James and Ola Jordan have actually cashed in on their joint weight loss recently, establishing a fitness site called Dance Shred where they charge ₤ 12.99 monthly to subscribe
James Jordan left Strictly in 2013 with his other half Ola following match two years lateer.
James has actually appeared on Celebrity Big Brother, returned a few years later on for the All Stars variation and won Dancing On Ice in 2019.
The couple have capitalized their joint weight loss recently, establishing a physical fitness site called Dance Shred where they charge ₤ 12.99 per month to subscribe.
The set sold their Kent mansion for ₤ 2.5 million previously this year and have actually because downsized to a home more ‘ideal’ for their child Ella.
Much of their income is funnelled through their firm James and Ola Dance Academy which most just recently had ₤ 774,023 in assets and ₤ 465,002 after costs.
They earn money by offering signed photos for ₤ 9.50 while Ola offers dance lessons to fans at ₤ 300 a pop.
Strictly Come DancingBen CohenBBC
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